Identiv Appoints Amir Khoshniyati as VP of Business Development, Americas

Identiv, Inc. announced the addition of Amir Khoshniyati as VP of business development, Americas for the company’s radio frequency identification (RFID) technology solutions. Khoshniyati’s appointment to this newly created role is part of the company’s investment in growing its RFID sales team by 50% by the end of 2021.

Khoshniyati brings exceptional experience across all facets of near-field communication (NFC), RFID, and the Internet of Things (IoT) on a global scale, most recently serving in senior-level business operations positions with leading RFID manufacturers, including Avery Dennison and Smartrac Technology.

As a global leader in the advancement of NFC and RFID technologies, Khoshniyati serves as an executive member on the NFC Forum Board that defines standards and processes, and better aligns the technology adoption across various industries. He also serves as the vice-chair of the NFC Forum Board’s Healthcare Task Force.

Khoshniyati’s appointment comes as Identiv increases its investment in the RFID market. The company recently joined DoseID to strengthen its focus on RFID applications in healthcare and participate in the development of industry standards for RFID devices. Additionally, financial results for the first quarter of 2021 show the company shipping more than 40 million RFID units, a 53% increase year-over-year, with RFID revenue up 59% year-over-year.

“Amir joins the Identiv team at a critical time in our company’s growth trajectory. His insight and expertise as we increase our focus on RFID solutions will be invaluable,” said Steven Humphreys, Identiv CEO. “His experience and aptitude for new concepts, paired with his ability to address cross-functional challenges and execute complex projects seamlessly, is a significant asset to our business.”

“This is a great opportunity to contribute to Identiv’s continued growth. I am looking forward to working closely with our team of RFID experts to drive innovation, global reach, and the highest quality RFID solutions for our customers, partners and employees,” said Khoshniyati.